Cameron is the CEO of Business Instincts Group, a Venture Creation Firm in Calgary whose focus is building high-tech startups. Cameron’s success as both a serial entrepreneur and investor has been built on the founding principles of Clarity, Alignment and Measurement. Based on the foundations that clear communication, aligned teams, and measurable goals are the building blocks to early stage success and growth, Cameron combines the internal systems in use in his projects with his Big Vision thinking to make impossible projects a reality. He now spends his time working with entrepreneurs and investors’ determining what is most important in projects and specifically how to get it done. Taking this approach, and his tenacious pursuit of creating possibility, Cameron has created Business Instincts Group, focusing their energies on answering “What If?”