In 2000, Andrew Reid created Vision Critical to disrupt market research. By leveraging the power of technology, Andrew transformed the industry by bringing online insight communities to traditional market research and as a result, has empowered businesses and organizations to engage with thousands of consumers for feedback on new products, services, advertising, promotions and much more. Thanks to Andrew’s vision and the efficiency of software, companies are now able to quickly make informed decisions that benefit both the business and its customers.
Since creating Vision Critical, Andrew has shepherded the technology powering Vision Critical Insight Communities. For more than a decade, Andrew has been behind product innovation and development, consistently pushing the business to embrace game-changing technologies that deliver the best experience possible for all those involved in the market research process, including marketers and business executives, as well as community participants and customers. An out-of-the box thinker, Andrew pioneered a number of tactics and solutions. In Vision Critical’s early days, Andrew brought visual elements to surveying in order to make the research process more dynamic and results more accurate. Later, he established technologies that would capture longitudinal data, so that brands wouldn’t have to ask customers the same questions.
In just 12 years, Vision Critical has quickly grown across Canada, the United States, Australia, Europe and Asia. What began as a start-up in Vancouver’s emerging and quickly growing tech scene has now grown to become one of the top marketing technology companies across Canada and North America. Since its founding, Andrew has been front and center at Vision Critical helping grow the business from $1 to over $80M. Today, Vision Critical has 16 global offices and more than 650 employees across the globe. For his work, Andrew has been selected as a finalist in the Ernst & Young Entrepreneur Of The Year® award twice and has been further honored as one of Canada's top 40 under 40 by Caldwell Partners International and The Globe and Mail. Vision Critical has also gained recognition as a great company to work for and has won British Columbia’s Top Employer award several times.
Andrew was a Vancouver Film School student and in 2011, he completed the Stanford University's Graduate School of Business Executive Program. He is an active member of the BC chapter of the Young Presidents Organization, the Variety Children's Charity Strategic Advisory Council and a club member of the New Media B.C. Organization. He also sits on the Board of Directors for the B.C. Technology Industry Association and CASRO (Council of American Survey Research Organizations).