“Luck is what happens when preparation meets opportunity."
- Roman philosopher Seneca.
Last weekend was the best VRIC since 2010.
It was validation.
Validation for the industry - and a polarizing example of preparation meeting opportunity.
The crowd was big, the energy was electric and the content was amazing.
The validation comes after a seven year journey.
In the last seven years we have doubled down on our video and stage production - ensuring our show experience trumps anybody in our sector.
We built out our Deal Room, providing our issuers pre scheduled meetings with qualified buyers, and assembled our Pangea Club - our high net worth investment club to amplify the net worth at our conferences.
We expanded into new industries, and brought the lessons back to our junior mining shows.
We redeveloped our marketing approach, abandoning paid media for a personalized brand story.
We partnered with the best personalities in the business, leveraging their network to expand our reach, and sourced keynotes that transcend small cap, bringing the eyes and ears of mainstream media to our industry.
Every player in our sector has gone through their version of this over the last seven years in order to survive.
In a bear market - this hardly makes a dent.
But eventually, opportunity will strike - and you are either ready, or you aren’t.
My business partner Marin calls this, The Way of the Alligator.
I caught Rick Rule backstage in the Green Room before his keynote.
“This is a really great conference”, he said.
“Yeah, it looks like we have caught a market.”
“Well you can’t control the market. But you are controlling what you can control, and if the market catches...”
Preparation meets opportunity.
I had more fun at the VRIC 2020 than I have had in months.
I want to extend a heartfelt thank you, to all delegates who attended, exhibited, sponsored, and spoke. This is your show, I am honoured to facilitate.
I want to share a few highlights from this years event: