Jeff Booth 
President & CEO; Co-Founder, BuildDirect

Jeff Booth is President & CEO at BuildDirect who applies his curiosity and deep knowledge of both technology and trends to how people explore, purchase and ultimately interact and connect in the home improvement industry.

Drawing from his experience as a builder, Jeff co-founded BuildDirect in 1999 from his first-hand experience with inefficiencies and high costs inherent with the home improvement and building supplies industry. While most told him the industry was too large and too broken to fix, Jeff only saw possibilities. He knew with the combination of his entrepreneurial spirit, vision and technology, he could build a simple, trusted and efficient home improvement industry. Ultimately, opening a world of possibilities for consumers, sellers, designers, those in trades and shippers.

BuildDirect’s platform – a home marketplace – is built on technology and uses the company’s custom analytics and predictive modeling to capture a real-time signal on consumer needs and preferences to identify trends and growth opportunities in the industry.

Jeff is passionate about learning and is an active speaker sharing his experience as an entrepreneur and thought leader on the future of ecommerce, technology and how digital media is changing the world. He is also a member of the Young Presidents Organization and sits on the board for






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